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How to Build Your Private Company YouTube Channel

In the modern business world, we generate an impressive fire hose of audio and video communications. Every day we collectively spend hundreds of hours in Zoom meetings (when done synchronously) or recording Loom clips (when asynchronously).

But what generally happens is that most of our video content regardless of its nature (company all-hands, team alignment meetings, product feature demos, or customer calls) after the immediate purpose, gets locked away in impenetrable Google drive folders and hard-to-navigate directories.

This ends up not just putting people who weren't able to attend the meeting at disadvantage, but it deepens the organization's asymmetry of information and creates a sense of chaos and disorganization.

Why You Need a Company Video Hub

Nowadays when kids today want to learn something, they don’t go to Wikipedia; they search YouTube.

That's not just true for kids. Consuming information in bite-sized videos is, in many ways, a more immersive and engaging experience than reading through pages and pages of written documentation.

But the moving image and spoken word are hard to search, parse and skim, and this has limited their long-term usefulness. Storage services like Google Drive have made it easy to share files, but they aren’t optimized for watching videos, hence the need for a YouTube-like internal experience for companies.

Organizations need a private video communication hub that doesn't just centralize and organize all their video content but also transcribes them, making everything instantly searchable and available to everyone.

How to create your private video company hub with Pulse

In this post, I'll show you how remote and hybrid companies between 25 to 250 people are using Pulse as their internal company hub for videos and how this enables them to stay highly aligned and informed.

Let's start from a simple premise. In tools like Pulse all your internal videos are:

Permanently stored on our secured services: Forget about random Google Drive folders. In Pulse, your videos can easily be organized by teams (ie. engineering, product, leadership), projects (ie. Mobile, website redesign, anniversaries), or meetings (ie. company all-hands, leadership meeting, etc) in streams.

Automatically transcribed & searchable: Video titles and descriptions only go so far. To make a video meeting actually searchable you need a way to automatically transcribe it. Tools like Pulse do that for you. Just upload the meeting, we’ll generate the transcript and make it instantly searchable to everyone in your team.

Highly engaging with likes and comments: Meetings shouldn't be constrained by time. Like and comments allow you to engage in video meetings asynchronously and keep the conversation going even after the meeting ended.

Display Speakers: Add people who participated in the meeting as speakers, and see in their personal profile a chronological history of all the meetings they participated in.

This is a great way to quickly catch up with what your manager or coworkers have said while you were on vacation.

Automatically distributed to your audience: Shared folders have made it easy to share files, but they aren’t optimized for watching videos. Pulse allows you to effectively distribute your video content to your team, with automated emails notifications, Slack/Discord alerts when new content is shared.

Pulse video integrations: Nobody wants to do extra work to upload content to another application. Pulse offers a wide range of integrations to let you import all your meetings in one-central place and notify your team when new content gets added.

  1. Zoom/Google Meet: so you can import any recorded meeting or sync to automatically distribute new ones
  2. Google Drive: so you can import any video that lives in your Google Drive account instantly
  3. Slack/Discord: to notify one or more channels when new posts or videos are shared
  4. Email: let your people receive email notifications when new content is added to the platform

Content Ideas for your Internal Company Video Hub

To help you get started here are some frequent use cases around video content for your Company Video Hub:

1) Share Company All-Hands Meetings recordings

Regular all-hands meetings are a great tool to drive transparency and alignment within an organization and positively foster the company culture.

But as the company starts to scale beyond 50+ employees, with people in different geographies and little time zone overlap, organizing them becomes a daunting task.

Pulse helps you convert these meetings into productive asynchronous updates where non-participants can rewatch the meeting at 2x speed, skim the highlights, and comment if they have follow-up questions.

Example: "All-Hands Meetings"

Company all-hands meetings recording

Who: CEOs, HR, Internal Comm, Chief of Staff

Recommendations:

  • Sync your all-hands company recurring meetings with our Zoom/Google Meet integration so that they're shared automatically
  • Always add a summary of the meeting with decisions, talking points, and particular action items
  • Highlights key sections with chapters
  • Tag speakers

2) Leadership newscast

As a company leader, you need to be able to easily reach employees no matter where they are, communicate the company’s priorities and directions, and make sure everyone is always aware and aligned with the rest of the company.

As I wrote in The Secret to Employees Engagement:

The job of management is not just about building loyalty, retention, and career progression, and about implementing structures to ensure employee engagement and happiness. As obvious as it may sound, people don't need to be entertained at work to stay motivated, aligned, or to really throw themselves into their work. The job of a great leader is not to entertain people, but to ensure that all team members are high performers who do amazing work and challenge one another.

The actual questions are: How can leaders motivate people? What’s the actual driver for individual motivations? And what actually encourages alignment and enables the best individual work?

The answer is clear and continuous communication about the context of the work to be done.

In practice, this means telling people: "Here's exactly where we are, and here's what we are trying to accomplish." Employees at all levels want and need to understand not only the particular work they're assigned but also the larger story of the way the business works, the challenges the company faces, and the competitive landscape.

As an operator, your most important job is to design the context that makes people informed, productive, and inspired to be challenged at any time.

The more time you spend on clearly communicating the context of the work to be done, the fewer the necessary policies, approvals, rewards, and manufactured incentives.

Pulse gives you the infrastructure you need to share good content and create that shared context layer that keeps your high-performers, informed and inspired.

Example: "Two Truths and a Take" or "Mission to metrics"

leadership meetings recordings broadcast

Who: CEOs, Chief of Staff, HR

Description: designed to share insights and align your team on your most important company's metrics.

Recommendations

  • Find a compelling name that resonates with people and jumps off the page. Not only will this help your publications to become really embedded in your company’s culture, but people will also create an emotional attachment to your terminology over time and will inevitably make it part of their glossary.
  • Connect the stream with your Slack/Discord channels so that people are notified when there's something new
  • Keep these videos short and on-point

3) Share Team meetings recordings

Whether you work in engineering, design, product, or sales you probably have weekly recurring meetings with your entire team. This is where you discuss priorities, ideas, and make decisions.

As I shared in meeting rules for startups, meetings are often full of passive listeners who aren't actively contributing:

Unfortunately, meetings give many people the sense that they're busy and they're actually doing something. This lack of discipline is a disease for startups. Startup meetings should require all attendees to actively contribute. If not, people should be instructed to walk out or quit the call as soon as it is obvious that they aren’t adding value.

Pulse helps you keep meetings short and on-point with as few people as possible. Anyone who isn't necessarily involved in the decision process can asynchronously rewatch the meeting, skim the highlights and ask follow-up questions if they have any.

Example: Engineering Weekly Staff Meetings

Engineering meetings recordings

Who: Team and staff leaders (staff engineers, design leaders, product leaders, etc)

Recommendations:

  • Sync your all-hands company recurring meetings with our Zoom/Google Meet integration so that they're shared automatically
  • Always tag the speakers in the meetings
  • Create clear video highlights with chapters
  • Connect the stream to your Engineering Slack and Discord channels

4) Internal Company Podcast & Employees Interviews

Keeping all your employees connected and aware of what’s going on at your company is a big challenge. This is especially true in remote or hybrid companies where employees don't see each other so often and hardly know every other member of their team.

Creating internal content around employees, personal interviews and Q&A is a great way to foster recognition, help your people share more about themselves, and foster connection even in a remote setting.

This won't just keep existing employees inspired and engaged but it'll also be useful for new hires who are craving for content on their coworkers.

Example: Shopify internal podcast

Who: HR, People Ops, Employees Experience Mgr

Employees podcast and video interviews

Description: Famously created a very successful podcast. https://sirupsen.com/podcast The topic can span from an interview with the CEO and the founding team on the origin of the company, to how the company approaches topics such as support, diversity, coaching, or brand.

Recommendations:

  • Find compelling names for these streams
  • Connect the streams to company-wide Slack/Discord channels
  • Adjust the transcript for long-term usefulness
  • Tag the speakers in the videos

5) Share customer calls recordings

As a salesperson, your insights and effort spent talking to customers are invaluable. Yet, customer calls recordings are very rarely shared with other teams.

With Pulse, you can unlock your treasure trove of customer conversations. You can organize customers calls and sales video content in general in one central place available to everyone, anytime.

This way you won't just onboard salespeople faster and equip them with the tools to close more deals, but you'll make everyone in the company more aware of customer needs, insights, and requests.

Example: Customer Calls

Who: Sales leaders and Customer Success leaders

Share with the team customer call recordings

Recommendations:

  • You can use hashtags with customer names to make videos easier to sort and search
  • Connect this stream to your internal Sales or CS Slack channels

6) Share internal product demos and design reviews

Internal product demos aren't just a way to ensure everyone is in the loop on what you’re about to ship but an effective measure to prevent bad release. Regularly demoing product features or design implementations to stakeholders reduce the feedback loop, enables your team to quickly react to new inputs and course-correct where necessary to ensure you're building the right thing.

Internal product demos or design reviews are typically held on Zoom or Google meet calls. While a handful of people are actively contributing by presenting their work and illustrating the solutions, others are just passively listening.

This results in 2 bad outcomes:

  1. Your waisting the precious sync time of your coworkers who aren't actively contributing
  2. Non-participants will likely miss your meetings

An internal company video hub helps you organize internal product demos and design reviews, highlight the important parts and distribute them to the internal audience.

Example: Product Demos Fortnightly

Share internal product demos fortnightly

Description: share period internal product demos, communicate roadmap updates, and align your team around product changes.

Who: Product managers

Recommendations:

  • Use hashtags for the most important product features to make these videos easier to sort and search
  • Create video chapters to highlight specific key sections of the demo
  • Connect it to the Slack/Discord #product or #design channel
  • Always review and tweak the transcript
  • Tag the PMs who are speaking. This information will be visible on their own profile pages.

7) Distribute internal training material and content development

While you sometimes remember to post about a new video recording in your team chat, most people never see it and it scrolls away within minutes. With Pulse, everyone has access to your dedicated video hub and can easily find the latest video recordings by searching across your entire library or subscribing to what's relevant to them.

Every video is automatically transcribed so the content is readable and searchable by everyone at any time.

Example: "Company Policies" or "Culture at Company"

Share company policies video recordings

Description: organize video content around your latest company policies, and see how people are watching them and if they find it helpful.

Who: HR and People Ops

Let's get started today

To create your own private video company hub, sign up for Pulse today. Activate your free 14-days trial start, explore the product on your own or schedule an onboarding call with one of our specialists.

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